# Emerging Markets Rupi is purpose-built for the markets where the infrastructure gap is largest and the stablecoin adoption is deepest: Latin America (LATAM) and Southeast Asia (SEA). In LATAM, countries including Argentina, Venezuela, Colombia, and Brazil have seen mass adoption of USDC and USDT as a savings and payroll vehicle. Remote workers, freelancers, and gig economy earners receive cross-border payroll in stablecoins to protect against local currency devaluation. Traditional credit infrastructure in these markets is either weak, inconsistent, or inaccessible to the informal workforce. In SEA, the Philippines, Vietnam, and Indonesia host large populations of remote workers employed by global companies paying in USDC or USDT. These workers have formal employment relationships, consistent income, and zero access to credit — the ideal Rupi customer profile. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.rupi.global/getting-started/emerging-markets.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.